Empowering Women Through Tech & Fashion.

Empowering Women
Through Tech & Fashion.

A People-Powered Brand Inspired by You.

A People-Powered Brand Inspired by You.

_OUR STORY.
DEMOCRATIZING FASHION.

"How many times have you thought that fashion was degrading women instead of lifting them up? While almost every designer claims their goal is to empower women and make them feel good in their skin, most fail to make it happen. Shouldn’t women have a say in the matter? We think so.


Having studied engineering and information technology, we chose to do things differently when we founded LaDuett. With our tech backgrounds in artificial intelligence and our passion for fashion design, we decided to do something that many designers have never even considered: Letting customers weigh in on designs and using an intelligent robot to bring it to life. A robot that gives women across the globe a say in what they wear and how they dress. Meet ELSA, an AI-powered bot that engages with the female community to design new products and styles. Talk to her. Tell her what’s on your mind. She’s all ears, and every time you chat, ELSA is learning and concepting new products. In this way, dresses and other items released by LaDuett are a result of collaboration among real women. With LaDuett, we are changing the fashion industry by making it more empowering – as it should be!” 

- The Elsa Twins, Mariam and Salma, Founders of LaDuett


Why the name LaDuett?
Obviously, it's because we are twins. But there is a hidden message behind it as well. We truly believe in women empowering women. The name LaDuett is derived from the fact that women are stronger together (being twins, we know it helps ;)). This is exactly what LaDuett is all about: the strength of joining forces and the beauty and power of women supporting each other. #LaDuett

Mariam Kremer Salma Vogel Female CEO and Founders Engineers LaDuett Entrepreneurs Women Empowerment Powerwomen Startup Women CEO Elsa Twins Salma Elsa Vogel Mariam Elsa Kremer

The Elsa Twins, Mariam (right) and Salma (left), are engineers, entrepreneurs, coders, designers, and UN Women advocates. Follow their journey on instagram @theelsatwins

The Elsa Twins, Mariam (left) and Salma (right), are engineers, entrepreneurs, coders, designers, and UN Women advocates. They currently work at BMW as well as LaDuett. Follow their journey on instagram @theelsatwins

Mariam Kremer Salma Vogel Female CEO and Founders Engineers LaDuett Entrepreneurs Women Empowerment Powerwomen Startup Women CEO

The Elsa Twins, Mariam (left) and Salma (right), are engineers, entrepreneurs, coders, designers, and UN Women advocates. They currently work at LaDuett as well as BMW. Follow their journey on instagram @theelsatwins

The Elsa Twins, Mariam (left) and Salma (right), are engineers, entrepreneurs, coders, designers, and UN Women advocates. Follow their journey on instagram @theelsatwins

_OUR STORY.

DEMOCRATIZING FASHION.

How many times have you thought that fashion was degrading women instead of lifting them up? While almost every designer claims their goal is to empower women and make them feel good in their skin, most fail to make it happen. Shouldn’t women have a say in the matter? We think so.


Having studied engineering and information technology, we chose to do things differently when we founded LaDuett. With our tech backgrounds in artificial intelligence and our passion for fashion design, we decided to do something that many designers have never even considered: Letting customers weigh in on designs and using an intelligent robot to bring it to life. A robot that gives women across the globe a say in what they wear and how they dress. Meet ELSA, an AI-powered bot that engages with the female community to design new products and styles. Talk to her. Tell her what’s on your mind. She’s all ears, and every time you chat, ELSA is learning and concepting new products. In this way, dresses and other items released by LaDuett are a result of collaboration among real women. With LaDuett, we are changing the fashion industry by making it more empowering – as it should be!” 

- The Elsa Twins, Mariam and Salma, Founders of LaDuett


Why the name LaDuett?
Obviously, it's because we are twins. But there is a hidden message behind it as well. We truly believe in women empowering women. The name LaDuett is derived from the fact that women are stronger together (being twins, we know it helps ;)). This is exactly what LaDuett is all about: the strength of joining forces and the beauty and power of women supporting each other. #LaDuett

_REVOLUTIONIZING FASHION TOGETHER.

We are in continuous talks with LaDuett users to create for you fashion items you actually want and need. Through ELSA-BOT, our community-driven and AI-powered product development celebrates you the individual and involves you throughout the whole production process. With this, we are giving the power to you, the customer, from the development till the design. We aim to revolutionize fashion and believe together we can make a change. 

_EMPOWERING WOMEN.

LaDuett is more than a fashion-tech company, we are a movement that celebrates the power of women. LaDuett is synonymous with feminine power and makes women look and feel powerful. We empower women and encourage confidence, equality, and respect. LaDuett is where women can share their inspiring stories, advice, and support. 

We believe in the power of women - The Future is Female!

_ITALIAN COUTURE WITH AN ETHICAL APPROACH.

Excellent Quality with an Ethical Approach. Made In Italy. At LaDuett, we want to make timeless and elegant clothes. We want you to put on our clothes for years to come, even decades ahead. For that reason, we purchase the highest quality fabrics from Italy and produce our clothes at the best factories in Italy – the exact factories where all the known luxury designer brands like Gucci and Prada manufacture. We spent months searching to discover the best factories that, next to producing high-end quality, also provide fair pay and adequate working hours and conditions for the people creating your fashion.